Mobile Research Conference: Don't miss Mick Couper!
We�re absolutely delighted to have Mick Couper as one of our keynote presenters at the MRC in March next year. Mick has been researching and teaching effective online survey design, data collection and processes in the graduate research programmes at the University of Michigan and University of Maryland for a number of years. During his 20 years in the field he has authored or co-authored several books and papers on the topic - his latest work, �Designing Effective Web Surveys�, has recently been published. He�ll be bringing his expertise to delegates explaining how screen design is a fundamental aspect of successful mobile research. Here�s what he says:
| �I�m very excited about the possibilities of mobile research and so was pleased to be invited to participate in the event next year. My paper at MRC 2010 will compare the online and mobile survey environment, examining in particular the challenges posed to market researchers by the large number of mobile handsets and different screen sizes currently in use.
It seems to be that the market research world is enthused about the mobile as a way of reaching consumers on the go and increasing response times and rates, but it is the respondent that has to deal with the practicalities of actually completing a survey through the mobile web.
What is the mobile survey experience like for respondents and what can we learn from it? And what does this tell us about when mobile is the right platform for research and when other methods would be more appropriate? Will we ever see mobile research replace PC-based and other methodologies? I'll raise questions about the interface design challenges facing mobile research and argue that we need to pay attention to these issues.� |
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Early Bird
Don�t forget to be an Early Bird you�ll need to book by Jan 15th 2010 � you�ll save a whopping 25% on the regular ticket price. Register now and join us on March 8-9, 2010 in London!
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Head of Program Committee:
Michael Bosnjak, Free University of Bozen-Bolzano, Italy
E-mail: [email protected]
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