Presentations 2011
The two day event covered a lot of material. You can read a summary of each session from an attendee's perspective for Mobile Research Conference Day One and Mobile Research Conference Day Two; and access complete presentations from the event following these links to Slideshare:
Self-administered Mobile Survey Workshop
Dr Michael Bosnjak, Free University of Bozen-Bolzano and
Kiarash Mahdavi, Globalpark
GroundTruth-Using mobile to research the BRIC markets and Africa
Nathan Eagle, txtEagle
Measuring the French mobile internet audience
Tiphaine Goisbeault, Médiamétrie
Access & Engagement: Meeting respondents in their new “homes” of mobile phones and social networks
Alex Osbaldeston, Globalpark
Mobile Exposure : Mobile media usage data
Bruce Hoang, Orange Advertising Network
Minimising the experiential gap in today’s digital world
Guy Rolfe, Kantar
Mobile phone surveys from a Total Survey Quality perspective
Peter Lynn, University of Essex
Voice recognition in self-administered mobile surveys
Dr Michael Bosnjak, Free University of Bozen-Bolzano and
Sven Scherrer, Globalpark
Using mobile digital ethnography to measure the 2010 World Cup
Justin Bailey, The Nielsen Company and
Sean Conry, Techneos
Interpreting the Mobile Audience – Case Study from the US
Hannu Verkasalo, Zokem