Aims, Scope & Topics Covered

The Mobile Research Conference 2010 (MRC 2010) aims to offering an opportunity for academic researchers, market research companies, in-house market researchers, and technology companies from across the globe to discuss, debate and share their empirical studies, experiences, and knowledge in the field of mobile (survey) research and related areas.

MRC 2010 is explicitly designed to serve as a forum for exchange between both commercial as well as academic presenters and participants. Accordingly, MRC 2010 will encompass keynote speeches, paper presentation sessions, best practice sessions, panel discussions, and a workshop on designing and implementing mobile surveys.

The scope covers research results, practical experience, methodology, and conceptual approaches for using mobile technology as a research platform to collect primary data from survey participants, customers, employees, and others. Contributions addressing self-administered modes of mobile data collection are preferred.

Contributions to MRC 2010 should be related to at least one of the following topics:

Issues in mobile survey research with a strong emphasis on estimating and/or reducing survey errors (i.e. coverage, sampling, measurement, and nonresponse errors);
Case studies/best practice examples of where the mobile research methodology has been used (to show elements such as targeting a specific demographic, location-specific research, time sensitive research, cost-efficiency compared to other approaches);
Integrating mobile research into multi-mode contexts, such as web surveys, CATI, face-to-face, and others;
Mobile research as a means to engage participants;
Cost-efficiency of using mobile technology in survey research (i.e. cost-error balance of mobile survey research);
Contributions aimed at predicting and explaining mobile survey acceptance and participation;
Comparative studies using mobile technology, e.g. within multi-mode data collection frameworks, emerging markets, different target groups, or cross-cultural contexts;
Technological advances in using mobile devices, applications, and procedures for primary data collection.

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