How do we fuse mobile research findings with other methodologies?

Liz Nelson

Dr Liz Nelson, founder of Taylor Nelson will participate in our first panel debate, charged with discussing how mobile research findings can be integrated with results from other methodologies. Liz has been a true pioneer of mobile research, working with Q Research – now Fly Research – from 2006, the UK’s first agency dedicated solely to the new technique.

Liz believes that beneath this apparently simple question lies a much bigger challenge. To combine the results of research from different platforms but from the same respondent is relatively simple. But what if you could match the results from a similar respondent? What variables would you match on? The standard answer would be perhaps demographics. For Liz, this is the crux of data fusion – and solving it could provide a much needed boost for the mobile phone as a research platform.

In this panel debate Liz will argue that the answer is values – values are a constant for everyone, whereas opinions, and behaviour change depending on the situation we are in, our experiences and our changing lives.

Scott Dodgson from Skopos, Maria Callegaro of Google and Marek Fuchs from the University of Darmstadt will debate and discuss their opinions with Liz on our first day. We are expecting a lively and thought-provoking session!

The speakers and delegates at this conference really do shape the future of this emerging market research approach. To make sure your voice is heard, register for the Mobile Research Conference at http://www.mobileresearchconference.com/index.php/registration

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Contact us
Head of Program Committee:
Michael Bosnjak, Free University of Bozen-Bolzano, Italy
E-mail: michael.bosnjak@mobileresearchconference.com

Program Management (and contributing authors' contact):
Sonja Stolzlechner, Free University of Bozen-Bolzano, Italy
E-mail: sonja.stolzlechner@mobileresearchconference.com

MRC Production Management (and visitors' contact):
Julia Schwarck, Globalpark AG, Germany
E-mail: julia.schwarck@mobileresearchconference.com

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