Workshop

Conducting mobile surveys:
A hands-on introduction to an innovative research mode

March 8, 10.00 a.m - 12.00 a.m

What can you expect?

Tanja Pferdekämper, Head of Consulting at Globalpark will:

• give you an introduction in the theoretical background of mobile research,
• demonstrate how researchers can design self service mobile research projects with Globalpark’s web-based software solution EFS Mobile Extension,
• provide you with best practices in mobile survey layout and design,
• introduce you to SMS as contact mode for survey participants,
• demonstrate how SMS/WAP-Push can be utilized for bulk invitation of mobile survey participants.

Goals of the workshop

The aim of the workshop is provide you with theoretical background on mobile research and with working knowledge on (a) the optimal design of a mobile survey, choosing (b) the right invitation techniques and (c) mode-specific incentive strategies, (d) enhancing mobile survey participant satisfaction and (e) reducing dropout rates.

Additional costs to the conference fee: only £ 50.
If you want to participate, please choose the option "Workshop" when you register.

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