The Schedule

Paul is Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is an action-oriented, member-driven trade association, with a mission to lead the growth of mobile marketing worldwide and to drive forward a healthy and sustainable industry. Offering a wealth of industry knowledge in the form of research, educational tools and case studies, the MMA promotes and evangelizes the mobile channel and sets globally adopted initiatives, guidelines and best practices.

Paul is involved in all the MMA’s initiatives and communications for the 150+ European member companies representing every part of the mobile marketing value chain. He has over 20 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past six years in mobile marketing agencies, is a regular speaker at mobile events and is a member of The Marketing Society and a Fellow of the Institute of Direct Marketing.

Guy Rolfe is the Mobile Knowledge Leader for Kantar, the Insight and Consultancy arm of WPP.
He has overseen the development of Kantar systems to enable mobile research and continues to spearhead the exploration of emerging technologies and techniques.
He also facilitates group-wide collaboration and fosters collective learning, acting as both mobile evangelist and knowledge hub; he works closely with researchers to help them fully explore and exploit the product potential.
Guy has been in market research for more than 13 years and started using mobile phones to collect data some eight years ago.

Ingvar Tjostheim is Senior Researcher at the Norwegian Computing Center. He specializes in mobile technology and is currently working on mobile applications with semantic web technologies. He has a special interest in market research. His work has been published at both industry conferences such as ESOMAR as well as publishers in the academic world.

Nicola Döring, Ph.D., is a full Professor of Media Design and Media Psychology at the Ilmenau University of Technology in Germany. Her current research interests include: Psychological dimensions of online and mobile communication, learning and teaching with new media, research and evaluation methods.