Presentations MRC 2010

"Visual design in online surveys: Learnings for the mobile world"
Keynote speech: Mick Couper, University of Michigan, USA
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The Impact of Mobile Phones on Survey Measurement Error
Peter J. Lynn & Olena Kaminska, Institute for Social and Economic Research (University of Essex, UK)
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Usability and (non)participation in self-administered mobile surveys
Tanja Pferdekämper (Globalpark, Germany) & Michael Bosnjak (Free University of Bozen-Bolzano, Italy)
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Panel Research Goes Mobile: A First Look
Sven Scherrer (Globalpark, Germany)
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“The Future for Mobile Research: what will the landscape look like in two years time?
Keynote speech:Guy Rolfe, Mobile Knowledge Leader, Kantar
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Case study focusing on understanding impact of advertising
Heval Ceylan; Mesh Planning (UK), Linda Neville, Coca-Cola (UK)
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Using mobile technology to get unprecedented insights into children’s everyday routine
Christian Franzen; Mindshare GmbH (Frankfurt/Main, Germany)
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Integrating mobile research to the sales force – New ways in the pharma industry
Klaus Düll; Pretioso (Südergellersen, Germany)
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"Capturing situations and context in mobile surveys. Reducing the recall and the out of context problem."
Keynote speech: Ingvar Tjøstheim, Norwegian Computing Center, Norway
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To tweet or not to tweet, that is the question! … and what the ‘Twittersphere’ can bring to market research
Tom R.A. De Ruyck; InSites Consulting (Ghent, Belgium)
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Case study: Brand Emotion
Sabine Stork, Thinktank
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"Psychological Aspects of Interviewing by Cellular Telephone."
Keynote speech: Nicola Döring, Ilmenau University of Technology, Germany
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Mobile application usage and its implication on mobile research design
Malte Friedrich-Freksa; YOC AG (Berlin, Germany)
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