Presentations MRC 2009

Keynote speech: Tim Macer, meaning ltd, United Kingdom
"Mobile technology in research: Trends and perspectives"
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Life360: Use of Mobile Technology for Electronic Ethnographic Studies
Michael W Link, Jennie Lai, Lorelle Vanno, Hala Makowska, Karen Benezra, Mark Green (The Nielsen Company, USA)
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Using mobile research to get to the heart of branding and marketing effectiveness right now
David Day (Lightspeed Research Europe, United Kingdom)
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Using mobile phones to measure TV-broadcast quality
Jacob Lyng Wieland (Danish Broadcasting Corporation, Denmark), Berit Puggaard (TNS Gallup, Denmark)
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Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns
Frederic-Charles Petit (Toluna SAS, France)
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Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile portal research
Malte Friedrich-Freksa (YOC AG, Germany), Gottfried Metzger (University of Mannheim, Germany)
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Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality in online access panels
Otto Hellwig, Tom Wirth (Respondi AG, Germany)
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Mobile Phone Interviewing - Why being engaged is a good thing!
AJ Johnson (Ipsos, United Kingdom), Philip Martin (The 3rd Degree, United Kingdom)
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Keynote speech: Liz Nelson, Q Research, United Kingdom
"The potential of mobile research: Implications for the future, and the role of industry standards"
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Mobile Research success factors: Mode-specific measurement options, usability issues, communications, and incentivation strategies for mobile surveys
Tanja Pferdekämper, Zacharias de Groote (Globalpark AG, Germany), Alex Wilke (Globalpark UK Ltd., United Kingdom), Gottfried Metzger (University of Mannheim, Germany)
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Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the action is and at the same time deal with location data and privacy.
Ingvar Tjostheim, Lothar Fritsch (Norwegian Computing Center)
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Keynote speech: Vasja Vehovar, University of Ljubljana, Slovenia
"Mobile phone surveys in mixed mode environment: Balancing costs and errors"
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Positium Barometer: Mobile positioning based tourism monitoring system
Rein Ahas (University of Tartu, Estonia), Margus Tiru (Positium LBS, Estonia)
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The Multi-Modal Future of Mobile Research: A Holistic Viewpoint
Mark R Cameron (Techneos Systems Inc., Canada)
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Poster sessions

Using Web 2.0 application Twitter for formative course evaluation: a case study.
Christoph Burger, Stefan Stieger (University of Vienna, Austria)
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How mobile phones changed the non-response in cross-national telephone surveys
Femke De Keulenaer (Gallup Europe, Belgium)
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Automating Market Research in the Field on all actual sold mobile devices
Klaus Düll (Pretioso, Germany)
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Mobile Phone Survey Methodology in China
John Bacon-Shone, Xiaoyin Sun (The University of Hong Kong)
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