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Newsletter May: MRC adds {free!} online seminars to its annual program!

Due to popular demand, Globalpark is adding an online component to its Mobile Research Conference program. This first event attempts to summarize collective best practices discussed at the live MRC2010 event, and provide case studies as examples. A must-attend, online event for those who were not able to make it to London in March!
MOBILE RESEARCH: BEST PRACTICES TO CAPTURE IMMEDIATE, IN-THE-MOMENT FEEDBACK
Wednesday, June 9, 2010 11am New York / 4pm London
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NEW ONLINE SEMINAR PROGRAM

Mobile Research – Best practices to capture immediate, in-the-moment feedback. Drawing on collective best practices and experience shared at the March Mobile Research Conference, this online event outlines the opportunities and challenges of taking research mobile – including real-world examples, and best-practices. Get access to your Mobile Research best practices documents!

Newsletter March: Mobile research offers opportunities beyond data collection

On behalf of Globalpark, the organisers of the MRC, a big thank you to everyone who participated in, attended or virtually followed the Conference to make it such a success. There was a real buzz in the room, on the #MRC2010 Twitter wall, and in the blogosphere! Read the entire newsletter...

Newsletter February: Using mobile research to capture experiences with brands

Heval Ceylan, Experience Director at MESH Planning, will take to the stage with Linda Neville, Portfolio Planner at Coca-Cola, to share findings from a mobile research project they worked on last year. Read the entire newsletter...

Newsletter January 2: How do we fuse mobile research findings with other methodologies?

Dr Liz Nelson, founder of Taylor Nelson will participate in our first panel debate, charged with discussing how mobile research findings can be integrated with results from other methodologies. Liz has been a true pioneer of mobile research, working with Q Research - now Fly Research - from 2006, the UK's first agency dedicated solely to the new technique. Read the entire newsletter...

Newsletter January: Looking to the future - how the mobile will be crucial for researchers

Guy Rolfe, Mobile Knowledge Leader at Kantar Operations, advises the companies in Kantar, the insight and consultancy division of WPP, how to utilize mobile research as well as other emerging technologies. Through his work with companies including Lightspeed Research, TNS, Millward Brown and Added Value, Guy has a unique perspective not only on how mobile is being used at present, but how it will be used in research over the next 12 months and beyond. Read the entire newsletter...

Abstract Fly Research Ltd: The do's and don'ts of mobile phone market research

Fly Research is building a “best practices” guide based on their three years of mobile research experience. Their MRC paper will outline real-world examples of what worked, what didn’t, and fundamental considerations for successful mobile research. They will also advise the best approach in using mobile phone to extract insights from emerging markets and other challenging target groups.

Newsletter December: Don´t miss the new head-to-head format live at MRC 2010

When fixed lines decline: We know that many people are simply by-passing the fixed home telephone and going straight to mobile. The impact that the decline in fixed line could have on mobile market research is something we want to explore at the MRC 2010. We´ve introduced a new format called `Head to Head´ for this important debate. Read the entire newsletter...

Newsletter November: MRC 2010 - Don't miss Mick Couper!

We’re absolutely delighted to have Mick Couper as one of our keynote presenters at the MRC in March next year. Mick has been researching and teaching effective online survey design, data collection and processes in the graduate research programmes at the University of Michigan and University of Maryland for a number of years. During his 20 years in the field he has authored or co-authored several books and papers on the topic - his latest work, ‘Designing Effective Web Surveys’, has recently been published. He’ll be bringing his expertise to delegates explaining how screen design is a fundamental aspect of successful mobile research. Read the entire newsletter...

Newsletter October: MRC 2010 - Join us again

Following the overwhelming success of the March Mobile Research Conference (MRC), Globalpark is delighted to announce that the second annual will be held in London, March 8-9, 2010. It promises to be even better than the first, and we hope you'll join us in 2010.

Save the date and REGISTER NOW for 25% off, or SUBMIT A SPEAKING PROPOSAL by October 15th through our online call for papers. Read the entire newsletter...