The do's and don'ts of mobile phone market research

Liam Corcoran, Fly Research Ltd

Fly Research is building a “best practices” guide based on their three years of mobile research experience. Their MRC paper will outline real-world examples of what worked, what didn’t, and fundamental considerations for successful mobile research. They will also advise the best approach in using mobile phone to extract insights from emerging markets and other challenging target groups.

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