Market Research in the Mobile World

Lively Debates, Real-World Results & Augmented Reality
A big thank you to all 127 delegates who attended the Mobile Research Conference. There was a real buzz at the show, on the Twitter wall, in cyberspace and augmented reality! An impressive mix of brands, researchers, academics and technology providers all contributed through lively discussions and sharing of information and experience. Mobile research was found to offer the industry unprecedented access, information and convenience - and, as demonstrated by the keynote from txteagle (now Jana), it also brings jobs (and hope!) to developing nations. But it should not be treated the same as online - reformatting, building trust, and incentive structures should all be viewed in new light.

Active bloggers and journalists came and shared their impressions online. Be sure to visit:
Research-Live article by Mobile Research Conference co-host Tim Macer: Mobile research growing up fast
RW Connect article by Mobile Research Conference delegate Elias Veris: Exposure Isn't Everything
WARC exclusive article by Mobile Research Conference participant Manfred Mareck: Globalpark Mobile Research Conference report (login required)
 

The Mobile Research Conference was rebranded as Market Research in the Mobile World Europe in 2011.