by Lori Kaplan
If I took the call of every vendor that wanted to speak with me, I would not get any work done, but I made time last week to hear about mobile qualitative research.

NPR is interested in understanding how media behavior changes as a new media platform is introduced into a person's life. Of course some changes are long term and nuanced, but others happen nearly immediately. Once these changes become entrenched, we almost forget that we behaved any differently in the past - even those of us who grew up in an era of televisions with only three networks.

by Monique Altheim, Attorney at Law

Greenbookblog.org recently hosted a debate by representatives of research associations and companies engaged in social media research on the subject of data privacy in social media market research. Three major industry bodies were represented: CASRO, MRS and ESOMAR. The debate was spurred on by the recent issuing of new guidelines by ESOMAR, draft guidelines by CASRO and a discussion paper from MRS. The guidelines seek to apply the old, existing market research industry standards and best practices to social media research.