Utilising facial coding technology to capture emotions on mobile

At the recent MRMW Asia conference in Kuala Lumpur, I gave a presentation on how Millward Brown is integrating the measurement of emotions using Affectiva’s facial coding technology for TV test advertisements. While this is typically done using a laptop by a consumer at home (CAWI) or at a central location (CAPI), the innovation of using a mobile phone was a breakthrough for us.

Given the high presence of mobile devices in India which are increasingly being used to deliver rich media, the possibilities of bringing this technology alive on mobile is a thrilling challenge. We dealt with the scepticism of screen size but knew the benefits of easy handling, so progressed ahead with the idea.

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Mobile Research - Innovative, Challenging and Disruptive - A Review of Mondelez Presentation @ MRMW Asia

Mobile research is a buzz in our community. Marketers are excited about it, researchers are exploring it and respondents (consumers) literally live on their mobile devices. Today, I’d like to review a great presentation by Jitendra Papneja, Mondelez titled, Energizing Insight Through Mobile, which was presented at the recent MRMW Asia conference held on January 30-31, 2013 in Kuala Lumpur..

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Guest Bloggers wanted for MRMW North America!

We are looking for guest bloggers to join us at Market Research in the Mobile World conference that will be held from July 17-18, 2013 in Minneapolis, USA. This opportunity is extended to all would-be commentators from all corners of the insights and marketing research industry - from academics, technologists, developers, journalists, researchers etc.

MRMW is a leading conference series for insight and marketing research professionals. The event will facilitate and drive the development of mobile marketing research strategies for the third year running. We would like to cordially invite you to join our marketing team in an effort to cover this amazing event. Our event team will work closely together with selected bloggers to provide pre-event interviews, scoops, exclusives and lots of other interesting content.

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'Mobilising' growth for clients in times of economic pressures, media fragmentation & consumer control

Predictable growth in today’s world is harder to achieve against an environment of economic pressures, media fragmentation and more consumer control. In light of these challenges, revealing insights through traditional survey methods as well as making observations through the lens of unconnected knowledge and data assets truly limits our ability to unlock growth.

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