By Justin Bailey & Thomas Wells
It’s no surprise to most in the market research industry that mobile smartphones are swiftly taking over the mobile phone market, with Nielsen’s Mobile Insights group reporting that smartphone owners in the US make up 43% of the total market as of Q3 2011. This number is seemingly in a constant upward climb with no end in sight. Most estimates predict that smartphones will overtake feature phones sometime in Q2 of 2012.



Press Release: Singapore, 9 January 2012: Further proving that the Market Research in the Mobile World global conference series has emerged as one of the preeminent venues for showcasing thought leadership in the new research paradigm, the producers are pleased to welcome
Press Release: Singapore, 9 December 2011: We are pleased to welcome SurveySwipe as the exclusive Platinum Sponsor of both the Market Research in the Mobile World® Europe and North America conferences. SurveySwipe is the market-leading mobile research app. With its integrated Survey Analytics software, mobile panel functionality, analytics and gamification, SurveySwipe is the trusted choice for companies like Zynga, CareerBuilder and Ipsos Loyalty.
If I took the call of every vendor that wanted to speak with me, I would not get any work done, but I made time last week to hear about mobile qualitative research.
Greenbookblog.org recently hosted a debate by representatives of research associations and companies engaged in social media research on the subject of data privacy in social media market research. Three major industry bodies were represented: CASRO, MRS and ESOMAR. The debate was spurred on by the recent issuing of
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