Press Release: Singapore, 9 January 2012: Further proving that the Market Research in the Mobile World global conference series has emerged as one of the preeminent venues for showcasing thought leadership in the new research paradigm, the producers are pleased to welcome Civicom, Confirmit, and Kinesis Survey Technologies as Gold Sponsors of both the MRMW Europe and U.S. conferences.
In addition, iPinion will be a Gold Sponsor of the U.S. event, Cluetec and Qualvu have joined as Silver Sponsors in Europe, On Device Research will be sponsoring networking events at both the European and U.S. conferences, and ActiveGroup will be sponsoring the Video production in the U.S.
Leonard Murphy, Chairman and Co-Producer of the MRMW conferences commented that “the eagerness with which leading firms are lining up to participate and sponsor these conferences is a significant “seal of approval” of the quality of these events. Merlien, GreenBook and I are working hard to continue to earn that trust and ensure that the events will be THE homes of global research innovation in 2012 and beyond.”
When asked why they chose to allocate such significant investments in a relatively new event, the sponsors had various responses.
Pat Molloy, CSO of Confirmit stated: “We’re delighted to be Gold Sponsors of the Euro and US MRMW 2012 conferences. With all of the data pointing to the fact that mobile internet will exceed fixed internet sometime in the next two years, now could not be a more important time for the industry to get more seriously behind mobile. For many of the emerging markets, the Internet experience is simply a mobile experience and the only way to connect with this and future generations of consumers is via their mobile devices. It’s such a fast moving technology and is so dramatically different from what has gone before, that there is no time to waste! Join us and our industry colleagues at the fabulous MRMW 2012 events to learn about all sorts of cool and forward looking innovations that are truly changing the face of data collection in market research.”
Rebecca West, SVP at Civicom said “Mobile qualitative research brings about results from truly richer data derived from unadulterated insights in the moment. As pioneers in providing practical mobile research solutions to the marketing research community, and advocates of this innovative methodology, we support MRMW in promoting breakthrough applications for mobile phones, as well as in building a community of shared mobile insights among researchers, developers, and service providers.”
“iPinion was a Sponsor at the MRMW conference 2011 in Atlanta. It was the perfect conference for us as the leader in mobile research and consumer insights software tools. The audience that attended MRMW generated at least five solid new prospects for iPinion's mobile survey tool. We will plan to sponsor again in 2012. For us, it was a wonderful platform to meet qualified buyers / users of mobile technology for consumer research and market research. We were happy to sponsor, and look forward to participating again in the 2012 MRMW.” said Pala Kuppusamy, Founder and CEO, iPinion Surveys.
Leslie Townsend, CEO of Kinesis Survey Technologies told us that “Kinesis is proud to sponsor Market Research in the Mobile World because it is among the most informative and thought-provoking conferences in our industry. Kinesis looks forward to taking part in Merlien’s ongoing dialogue about the innovative utilization of mobile technology in market research.”
Alistair Hill, CEO of On Device Research expressed his excitement as well: "Can't wait for MRMW! Looking forward to learning how people are using mobiles for consumer research and meeting people who are discovering the new opportunities it presents."
The Market Research in the Mobile World European conference will be held in Amsterdam on 18-19 April 2012. The North America edition will be held on the 18 & 19 July 2012 in Cincinnati, Ohio. Sponsorship details and preliminary agenda will be released shortly. To participate at these conferences, please sign up at: http://www.mrmw.net
About MRMW
The Market Research in the Mobile World (MRMW) is an International Conference Series organised by the Merlien Institute. The aim is to bring together distinguished experts to discuss important and wide-ranging issues on the state-of-the-art of mobile marketing research. MRMW conferences are held annually in Europe, North America and Asia-Pacific. For more information, visit mrmw.net
Contact:
Leonard Murphy, Chair of Market Research in the Mobile World (US & Europe)
Phone: +1 770-985-4904
Email:
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