Press Release: London, 18 October 2011: The annual Mobile Research Conference, hosted by Globalpark, a QuestBack company, since 2009, is partnering with the Merlien Institute and GreenBook for future events. The annual London Mobile Research Conference will now be called Market Research in the Mobile World® Europe, and the next will be held 18-19 April 2012 in Amsterdam. (Please visit http://www.mrmw.net for details).
The interest in using mobile devices to engage, interact and activate customers for both marketing and research purposes has skyrocketed. As such, multiple events on the topic have emerged over the years and across regions. In order to best serve the market and cooperate for the greater good, Globalpark, a QuestBack company, is handing over production of its Mobile Research Conference to event professionals at Merlien Institute, the organiser of the International Market Research in the Mobile World®events.
Globalpark, which was acquired by QuestBack in August 2011, will continue to focus on offering solutions to help organizations engage and capture feedback from customers, employees and stakeholders through all channels. “Our commitment to improving dialogue and understanding through mobile devices, social media, and private online communities remains strong. We feel that transferring production of the event to professionals is the best way forward to share knowledge worldwide, and together shape the future of market research,” says Chief Visionary Officer of QuestBack (and former CEO of Globalpark), Lorenz Graef. “We will continue to participate on the conference advisory board, and engage other industry experts to shape the events.”
“This merger is a good fit for Merlien Institute and the strength and depth of the Mobile Research Conference developed over the last 3 years will provide the perfect platform from which to expand our mobile research events portfolio both in the UK and overseas”, says Jasper Lim, Managing Director of Merlien Institute. “Together with our content partner GreenBook, we are confident that we can take the event to the next level.”
ENDS
Contacts:
Regina Silagpo, Marketing & PR,
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Nina Croad,
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Tel: +44 (0)7889 491259
About Merlien Institute
Merlien Institute is a knowledge facilitation organisation dedicated to the advancement of research methodologies and techniques in the social and market research industry. Our mission is to provide an effective conference platform for academics and practitioners to innovate, discuss and debate best practices.
About Globalpark, a QuestBack Company
Globalpark provides panel community survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS, and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. For further information, please visit www.globalpark.com
