Preliminary Agenda* - subject to changes
| Wednesday, 18 April: Conference Day One | |
| 07:15 | Registration Opens |
| 08:00 |
Opening words by Merlien Institute and Chair Leonard Murphy - Chief Editor & Consultant - GreenBook (US) |
| Module 1: Riding the Crest of the Innovation Wave | |
| 08:15 |
Mobile research trends: delivering impactful insights through mobile Vivek Bhaskaran - Chief Executive Officer - Survey Analytics (US) Kenneth Peterson - Chief Operating Officer - Ipsos (US) Speaker from IKEA - tbc |
| 08:40 |
Unlocking the full potential of mobile devices as the ultimate user-centric data collection device Rolfe Swinton, Chief Executive Officer - Lumi Mobile (UK) |
| 09:05 | Measuring mobile: focusing on disintermediation, transitions and how always-on changes user behaviour and attitudes - Stefan Knecht - Senior Product Manager - GfK Nurago (Germany) |
| 09:30 |
Understanding what Gamification is and looking at examples from around the world Betty Adamou - CEO and Founder - Research Through Gaming (UK) Speaker from BBC - tbc |
| 09:55 | Networking Break |
| 10:10 |
How mobile impacts behaviour and creates an opportunity to change the world Brian Reich - Senior Vice President & Global Editor - Edelman (US) |
| 10:35 | Understanding the consumer in the moment and tap into their emotional and instinctive decision making processes - AJ Johnson, Director of Innovation Technology - Brainjuicer (UK) |
| 11:00 |
A market research client's wish list - what role for mobile? Edward Appleton - European Consumer Insights Manager - Avery Dennison (Germany) |
| 11:25 | Activation Session: Delegates to co-create actionable recommendations for the industry based on learnings from module 1 |
| 11:45 | Networking Lunch |
| Module 2: Best Practices in Emerging Research Methods | |
| 12:45 |
Discussing a new approach to mobile ethnography that uses a game mechanics to engage participants Siamack Salari - Founder & Managing Director - EverydayLives & EthOS |
| 13:10 |
“Glocalising” mobile research in the European region Tariq Mirza - MD Europe & Leslie Townsend, President - Kinesis Survey Technologies (US) |
| 13:35 |
Applying mobile research to "old fashioned" research approaches Jan Schöttelndreier - Director of Marketing - Cluetec (Germany) |
| 14:00 |
Identifying the customer journey to purchase: using mobile to track consumer touch points with a brand Alistair Hill - Co-Founder - On Device Research (UK) |
| 14:25 | Networking Break |
| 14:40 |
Enterprise feedback management and mobile channel: what are the success factors? Oliver Trabert - Group CTO - Questback (Norway) |
| 15:05 |
TVC advertisement & concept testing via mobile phones in India and Africa Pankaj Jha - Director of Global Innovations - Millward Brown (India) & Navin Williams, CEO - Mobile-Measure (China) |
| 15:30 |
Unravelling the mobile web consumers and their media consumption habits Surag Patel - Director Global Research - InMobi (US) |
| 15:55 |
Challenges on the way to a mobile panel: what are the limits and opportunities of a mobile panel? Florian Tress - Manager R&D and Quality - ODC Services (Germany) |
| 16:20 |
Mobile Ad testing: the new measurement norm Dominic Jarville - Associate Director, Product Development & Innovation - e-Rewards (UK) |
| 16:45 |
A leap of faith: mobile qualitative research with 4 year olds! Dianne Gardiner - Managing Director - Latitude Insights (Australia) |
| 17:10 | Activation Session: Delegates to co-create actionable recommendations for the industry based on learnings from module 2 |
| 17:30 | Closing remarks by Chair and close of Day 1 |
| Thursday, 19 April: Conference Day two | |
| 07:30 | Morning Coffee |
| 08:00 |
Opening words by Merlien Institute and Chair Leonard Murphy - Chief Editor & Consultant - GreenBook (US) |
| Module 3: Threats & Opportunities: The Research Industry Outlook | |
| 08:15 |
Does it work? Yes! The impact of mobile advertising Kay Schneemann - Head of Online Research - Gruner + Jahr (Germany) |
| 08:40 |
Web tracking and privacy: where do we go from here? Simon van Duivenvoorde - Vice President - Wakoopa |
| 09:05 |
Augmented reality and the new convergence Andrew Reid - Founder & President - Vision Critical (US) |
| 09:30 |
Gaining a clear understanding of mobile privacy issues and its impact on mobile research practices Kristin Luck - President - Decipher (US) |
| 09:55 | Networking Break |
| 10:10 |
Data convergence: how mobile, text analytics and surveys are merging Dave King - Senior Vice President, Mobile - Confirmit (Canada) |
| 10:35 |
Where do mobile insights go? Capturing and analysing mobile data in the moment John Williamson - Chief Executive Officer - Qualvu (US) |
| 11:00 |
The role of trade organisations in the new market research paradigm Industry Association Round-Table with MMRA, MRS, MOA, ESOMAR, BAQMaR |
| 11:45 | Activation Session: Delegates to co-create actionable recommendations for the industry based on learnings from module 3 |
| 12:00 | Networking Lunch |
| Module 4: To Boldly Go Where No Researcher Has Gone Before | |
| 13:00 |
Mobile goes parallel: exploring ways of integrating surveys into mobile landscape in Russia Mikhail Zarin - CEO - Mobiety & Nelly Mamyan - CEO - Tiburon Research (Russia) |
| 13:25 |
Delivering continuous brand reputation tracking in online dashboards: combining new modular survey design and ‘big data’ David C Brudenell - Executive Vice President - Pureprofile (US) Chris Lonergan - Managing Director - Lonergan Research (Australia) |
| 13:50 |
Getting to “WHY?”- using mix and match mobile technologies to gain heuristic insights in the moment Rebecca West - Vice President Business Development - Civicom (US) |
| 14:15 |
Developing a mobile platform tool for assessing consumer emotional states in target lifestyle moments David Forbes - Chief Executive Officer - The Forbes Consulting Group (US) |
| 14:40 | Networking Break |
| 15:00 |
Reviewing core futuring and scenario construction tools that leaders can use to pressure-test their strategy Robert Moran - President - StrategyOne (US) |
| 15:25 | Think Big! - how global "Cloud & Crowd" computing of social & big data will impact your life, work and the world - Imran Anwar - Senior Vice President - EMC/Cisco (US) |
| 15:50 | Showing how a mobile MROC application boosts responses and allows for observational tasks to be included in community research - Elias Veris - Senior R&D Consultant - Insites Consulting (Belgium) |
| 16:15 |
Evolutionary psychology and the new research model Marie-Anne Simons - University of Groningen & AIMGen Labs (The Netherlands) |
| 16:40 | Activation Session: Delegates to co-create actionable recommendations for the industry based on learnings from module 4 |
| 17:00 | Closing remarks by Chair and close of MRMW conference |
| Friday 20 April: MMRA General Assembly | |
| 09:00 - 17:00 |
Inaugural General Assembly of the Mobile Marketing Research Association (MMRA) Members and Non-Members can register to attend by visiting the MMRA website: http://www.mmra-global.org |
Conference Agenda