Market Research in the Mobile World

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 The Methodologist rating The Methodologist's View
by Peter Lynn
Survey methodologist Professor Peter Lynn (University of Essex) tells Richard Windle (Samson Research) how the UK government uses mobile research to promote inclusiveness in public policy. And he explains what academic and commercial researchers can learn
Google - Voice Recognition vs. Text-input rating Google - Voice Recognition vs. Text-input
by Reineke Reitsma
Reineke Reitsma (Forrester) chats with Prof. Michael Bosnjak (Free University of Bozen-Bolzano) and Sven Scherrer (Globalpark) about their experimental mobile research study for Google comparing text-input with the alternative of voice-recognition.
Hello Magazine and Auto-ethnography rating Hello Magazine and Auto-ethnography
by Polly Stephens
Polly Stephens (Hello! Magazine) and Sabine Stork (Thinktank) talk about how they used mobile auto-ethnography to bring Hello! readers to life.
BSkyB and the Sky Atlantic Launch Campaign
rating
BSkyB and the Sky Atlantic Launch Campaign
by BSkyB & Sky Atlantic Launch
BSkyB and the Sky Atlantic Launch Campaign: Mobile Research Conference 2011
Analysts rating Analysts' Take: Mobile Research Conference 2011
by Manfred Mareck
In a wrap-up session, WARC contributor and writer Manfred Mareck discusses the highlights of the 2011 Mobile Research Conference with fellow analysts Reineke Reitsma (Forrester) and Liam Corcoran (Mobilocity).
How Useful is Mobile Research Conference?
rating
How Useful is Mobile Research Conference?
by Merlien Institute
Speakers and delegates talk about what they find useful, interesting and inspiring about the Mobile Research Conference.
A Chat with Serial Entrepreneur Nathan Eagle rating A Chat with Serial Entrepreneur Nathan Eagle
by David Murphy
David Murphy (Mobile Marketing Magazine) chats with Nathan Eagle about successfully raising $8.5m for his latest start-up txteagle, and how its unique relationships with hundreds of mobile operators puts it in a unique position to build a panel of 3 billi
Developing World, Apps vs. Privacy rating Developing World, Apps vs. Privacy
by Guy Rolfe
Guy Rolfe (Kantar) chats with Tacis Gavoyannis (Radius EMEA) about the exceptional growth in mobile usage in the developing world, and the privacy implications of the burgeoning mobile apps ecosystem.
The slow adoption of mobile research rating The slow adoption of mobile research
by Liz Nelson and Richard Windle
Liz and Richard Allow Themselves to Moan About Slow Adoption: Mobile Research Conference 2011

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