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Videos [ Market Research Mobile World 2011 USA - Part 2 ]

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Screenshot	Rating	Title
		Measuring mobile advertising effectiveness by Jennifer Okula Measuring mobile advertising effectiveness: discussing successful approaches and challenges. By Jennifer Okula - Vice President, Data Innovation - Safecount, a WPP Company
		MobileMR: a new drink or 'old wine in new bottle? by Palanivel Kuppusamy Mobile Market Research: a new drink or 'old wine in a new bottle'? Presented by Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
		Whats next in mobile research - workshop by Harry Vardis Activation session moderated by Harry Vardis - Director - Center for Business Innovation and Creativity. Delegates co-created actionable recommendations for the industry based on learnings from module 2.
		Getting answers in 24 hours using a mobile phone by Eduardo Carqueja Using a high engaging tool to get answers in 24 hours with no or little incentive using the mobile phone. Presented by Eduardo Carqueja - Chief Executive Officer - AppGeneration.
		Web technologies for mobile engagement by Mark Salsberry & James Gardner Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers. Presented by Mark Salsberry - Co-Founder & CEO - JetJaw & James Gardner - Chief Technology Officer - JetJaw.
		Next-generation video research via mobile phones by John Williamson Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers. Presented by John Williamson - Chief Executive Officer - QualVu
		Using mobile qualitatively to transform insights by Kristin Schwitzer & Dana Slaughter Using mobile qualitatively to transform insight generation. Presented by Kristin Schwitzer - President - Beacon Research & Dana Slaughter - Principal - Slaughter Branding.

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