Welcome message from Chair
On behalf of the organiser, I would like to invite you to our upcoming Market Research in the Mobile World Europe conference which will be held on the 18 & 19 April 2012 in Amsterdam. The conference is expected to be an exciting and invigorating programme comprising of presentations from distinguished experts and important and wide-ranging contributions on the state-of-the-art of mobile marketing research. The conference will focus on four main modules, namely:
Module 1: Riding the Crest of the Innovation Wave
To start out the event we’ll be focusing on learning about the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation. This initial module will set the tone of thought leadership for the conference.
Module 2: Best Practices in Emerging Research Methods
Covering the afternoon of the first day, we’ll examine the current state of the development of best practices within the new research paradigm. The knowledge sharing by industry leaders and event participants will ensure maximum activation of learnings.
Module 3: Threats & Opportunities: The Research Industry Outlook
Building off of the previous modules, starting day 2 we’ll broaden the focus and look towards the future with the goal of building research practices that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.
Module 4: To Boldly Go Where No Researcher Has Gone Before…
Closing the event presenters and attendees will work together as futurists to develop a working model of what the global market research space may be line in the mid-term future. This final module will inspire all to carry forward and enact the bold vision co-created at the conference.
